How Customer Management Software Improves Automotive Franchise Service Outcomes

Automotive Franchise Service

FranchiseSoft’s Customer Management module was designed by former franchise owners and operators to optimize customer service outcomes across all industries. In today’s post, we take a closer look at how our system can be deployed by automotive franchise owners to improve customer satisfaction, control costs, and secure repeat business.

First of all, FranchiseSoft will get more clients to your repair shop.

In every industry, franchise owners and operators make great use of our customer management software when it comes to tracking down and converting promising leads. Not only do our intuitive performance metrics and user-friendly reports make it easy to track and monitor the status of promising automotive repair clients, but our software’s template tools can improve the performance of cold calls, outreach campaigns, and web promotions.

FranchiseSoft makes customer appointments and follow-up calls easy to manage.

The automotive repair industry is very much about trust and personal relationships. One great way to build this kind of trust is to implement a follow-up call system to check in on clients’ satisfaction, as well as the status of their vehicle. Follow-up calls like these are also great opportunities to inquire about whether they would recommend your service to friends or family.

While effective, these kinds of follow-ups can be time consuming and hard to keep track of, especially as your franchise gets busier. With potentially dozens of cars rolling in and out of your shop in a given workday, it quickly becomes impractical to try and follow up with every single customer. This is especially true when you’re already scrambling to keep appointments you’ve made, since it only takes one scheduling mix-up to burn a bridge in this industry!

This is where FranchiseSoft really shines. Automotive franchise owners use our task and event scheduling tool to keep track of client bookings and stay on top of follow-up calls. When it’s time to make the call, our mobile app puts customer contact details, correspondence documentation, and payment histories in your hands, cutting time and helping you remember relationship details that make the client feel special.

FranchiseSoft also streamlines mobile repair services.

Mobile repair trucks are becoming increasingly popular in the automotive repair sector, especially for windshield specialists. Though not feasible in every case, it remains a popular service that many automotive franchises are branching into.

Single-visit work orders like mobile repair require rapid invoicing capacities and on-site payment options, both of which our software provides. Our intuitive customer invoice and statement generation make on-site billing a breeze, and we’ve interfaced with Authorize.net to provide cash, debit, and credit options for choosy customers.

Best of all, it’s all synced up with our Accounting module, so you eliminate extra data input work on the backend without any thought or effort – just bill the clients, and the history of your on-site payments will appear in Quickbooks.

On behalf of the FranchiseSoft team, we hope you’ve found this introduction to Customer Management Software for automotive franchise owners helpful. But remember: we’ve only scratched the surface. One of the best features of our system is that it seamlessly integrates different modules into an all-in-one solution for your automotive franchise. If you’d like to read about some of our other modules and how they can help grow and manage your business, visit http://franchisesoft.com.

Marketing Your Kitchen Remodeling Franchise: 3 Ways FranchiseSoft Helps Build Local Leads

Marketing Your Kitchen Remodeling Franchise: 3 Ways FranchiseSoft Helps Build Local Leads

As the Baby Boomer population continues to grow, the demand for remodeling services continues to climb to new heights. As a result, kitchen franchises across the country are seeking out local marketing strategies to distinguish themselves from the competition.

In today’s post, we highlights three ways our franchise sales & marketing solutions help remodelers generate more local leads.

Keep Your Local Advertising On-Target

When it comes to advertising, too many people confuse visibility with effectiveness. While it’s great to get more eyes on your promotion, effective advertising is all about relevance. To give you an example, it wouldn’t matter if you dumped millions into television ads for your kitchen remodeling company if they only ran during children’s programming time slots.

While creating your local ads, take the time to define a target audience. Today, the remodeling industry is driven largely by Baby Boomers, so your advertising should address their needs and use a language, tone, and style that resonates with this demographic.

Of course, demographic demand changes all the time; Millennials are nearing the typical homeowner age. With that in mind, the best local marketing campaigns understand that they must constantly analyze performance metrics and adapt their strategies accordingly. Adaptive strategies for local marketing mean more leads, impressions, and conversions for your kitchen remodeling company.

In order to keep your local advertising adaptive and on-target, FranchiseSoft provides intuitive reports and marketing analytics as often as you need them. These user-friendly reports tell you which promotions are working, explaining in detail how every advertising dollar worked for you. Best of all, they are mobile-accessible via the cloud, so you can turn your next commute or quiet moment into a productive strategy.

Increase Your Local Marketing Output With Intuitive Ad Builders

Though relevant, high-quality marketing is always the primary goal, it’s also important to keep up with your competitors in terms of sheer output. Failing to keep your franchise’s advertising fresh and current means losing ground to big national companies who can afford to flood the field with new flyers, radio spots, and community events each week.

So how is a single kitchen remodeling franchise owner supposed to keep up? It’s a tall task even with the support of a franchise system, but FranchiseSoft’s customizable ad builders make it easy. Our builder uses high-performance templates as a starting point, then gives you the ability to customize your content, features, size, and appearance to target the needs of your intended demographic. Designed to optimize our users’ outreach and minimize man-hours involved in learning and production, FranchiseSoft has helped remodeling franchises across America maintain their competitive advertising edge.

Engage Your Local Community With Streamlined Social Media

Your remodeling franchise’s social media assets are one of the best places to share success stories, interact with clients and prospects, and resolve customer complaints. Over 900-million people are registered to Facebook, and that number probably includes the majority of residents in your area. Generally speaking, the more effort you expend engaging the locals on the social media, the greater your community presence and number of new leads will be.

However, given the variety of things you can do on social media, it is likely that your franchisees have multiple accounts across multiple platforms.  To keep these all facing the same direction, utilize the digital library to upload all approved creative, sized to the appropriate size by platform, to keep a consistent brand image.  Furthermore, utilize the communication tools in FranchiseSoft to share you’re your franchisees hot topics or news that they can share on their own social channels.  Doing this allows you toincrease your content output and engagements each month.

Learn more about the franchise sales & marketing solutions we offer kitchen remodeling franchise owners at http://www.franchisesoft.com.

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