Today’s post outlines 3 benefits that our franchise lead management software offers fitness franchise owners.
Identify serious prospects automatically.
As you know by now, fitness commitments can be fickle; everybody wants the physical and mental benefits of slimming down, but actually getting them to work hard towards these goals is another matter. With that in mind, an important step in your fitness franchise’s lead capturing process will be to determine which prospects are really interested in committing to a healthy lifestyle and paid membership at your gym.
For best results, this “lead filtration” task needs to be done early on in the process, preferably before any direct contact is made. In contrast, if your sales staff pursued face-to-face meetings at every sign of a new prospect, they’d spend most of their day talking to people who weren’t serious about getting in shape. That means burning money on sales staff salaries with very little return on your investment.
FranchiseSoft’s franchise lead management software gives you the tools to automatically identify serious prospects through implementation of email marketing. Configuring an automated sequence of emails for potential leads will nurture the relationship with the potential gym-goer, and engage them with questions that you can use to gauge their interest and evaluate the overall lead quality. Eventually, you can send an email with a call-to-action directing “filtered” leads to booking information.
Properly utilized, our franchise lead management software essentially lets you automate first-time consultations, saving face-to-face time for those with serious buyer intent – customize your email template chain once, then sit back and wait for serious leads to start calling!
Organize lead communications.
Working as a fitness franchise owner or operator, you know just how hectic things can get. Between balancing personal training clientele, ongoing education duties, equipment vendor relationships, HR responsibilities, and marketing tasks, it can be easy to lose track of your correspondence with new leads.
You shouldn’t have to choose between quality assurance or growing your company, so we developed franchise lead management software to make it easy. FranchiseSoft’s franchise lead management software tracks all communications with prospects, leads, and clients in a consolidated app that can be accessed on any mobile device. Our software standardizes information prospects will receive via intuitive email campaigns, ensures each lead is taken through your sales process, and keeps your finger on the pulse of the lead relationship, all without ever distracting you from keeping things running smoothly on the front lines.
Optimize your social media acquisitions.
Generating impressions via social media is extremely easy in the fitness industry. Since the exercise crowd loves nothing more than snapping selfies and tagging posts at the gym, much of your social media visibility and authority-building will take care of itself.
However, few fitness franchises have truly made the most of social media in regards to lead acquisition, with most brands treating these assets as little more than customer communication platforms. What most fail to realize is that social media platforms like Facebook and LinkedIn have greatly improved their paid advertising, rolling out new targeting systems and website-promoting tools that can make all the difference. Using the key performance metrics that FranchiseSoft’s franchise lead management software auto-generates in reports to target these paid campaigns, drumming up quality leads is easy.
Moreover, partnering with FranchiseSoft for their corporate marketing package gets you access to the social media marketing savvy of the ClickTecs team, putting you a head-and-shoulders above the competition.
Find out more about what FranchiseSoft can do for your fitness franchise at http://www.franchisesoft.com.