Evaluating Franchise Technology Software Providers In 2020: Work Smarter, Not Harder
Evaluating franchise technology software providers doesn’t have to be hard work, as long as you’ve got the right information. Read on for 8 essential features and quality indicators to help you find the best franchise software in 2020.
How To Evaluate Franchise Technology Software Providers
As you begin to research franchise technology software providers, keep your eyes peeled for the following essential features and quality indicators.
Does The Franchise Technology Software Provider Have Positive Reviews And Awards?
If the franchise technology software provider in question has been around for any significant amount of time—and their product has made any significant differences for established companies—you should have no trouble finding reviews, testimonials, and even awards from industry authorities.
Take FranchiseSoft for example. We’ve got an entire archive of credible, verifiable testimonials, and our software has garnered several awards, including Top Franchise Suppliers for 2019 and Top-5 supplier in the Franchise Marketing category, along with the following awards:
How Does The Franchise Solution Enhance Communication?
Look for centralized communications—this is essential for franchisors managing multiple franchisees, in addition to new leads and local unit-level customers. FranchiseSoft allows users to make calls, compose emails, reach out using our internal messaging system, or send SMS messages from a single dashboard. That same dashboard alerts you of any new messages received through these channels, along with alerts from third-party software, like Google My Business reviews or direct messages via social media platforms.
Does The Franchise Solution Enhance E-learning?
In light of the COVID-19 pandemic, there’s been a huge shift towards E-learning and virtual onboarding in the franchise industry.
If you’re among the thousands of franchisors now looking to expand their E-learning capabilities to create resilience and minimize pandemic disruptions, make sure your franchise technology software provider is ahead of the curve, like FranchiseSoft.
Join CEO Jamshaid Hashmi for a quick tour through FranchiseSoft’s learning management system here:
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Is The Franchise CRM Worthwhile?
CRM stands for customer relationship management, which we believe to be one of the keys to franchise success.
And we’re not alone in that—a 2014 report by Nuclear Research indicated that quality franchise CRM returns approximately $8.71 for every dollar invested.
FranchiseSoft offers the following CRM functionality:
- Automatic alerts and reminders when you need to reach out to customers or leads
- Hands-free email tracking so you can pick the perfect moments to nurture leads through the sales cycle
- Landing page creation tools to optimize your lead generation campaigns
- Robust lead profiles that can be sorted by almost any metrics (e.g. how leads respond to ads and email campaigns; available investment capital; date of entry into the system, and so on)
- Complete customer survey creation and management functionality
Does Franchise Technology Provide NACHA Functionality?
NACHA files are used to execute domestic payments through the Automated Clearing House Network (ACH). Put simply, NACHA files provide payment instructions that permit mass payment batches, which are commonly used among franchise systems for royalty processing.
FranchiseSoft allows users to instantly create perfect NACHA files based on customized fee settings. Without this functionality, you’ll be attempting to manually create files like this:
Good luck with that!
Save yourself the headache and find a software solutions ith NACHA file processing capabilities.
Is The Franchise Technology cloud-based?
These days, all the top franchisors have their heads in the cloud. And you should too—cloud computing is flexible, secure, easy to update, and much more efficient for collaboration, as we highlighted in a previous article on our cloud-based marketing systems.
According to Gartner research, the global public cloud service market is projected to reach $266 billion this year. This supports findings from data cited by Forbes, which suggests that 83% of all enterprise workloads will be “in the cloud” by 2020.
Make sure your franchise technology software provider appreciates the benefits of cloud computing in 2020, and offers cloud-based services. Every part of our franchise solution is cloud-compatible and completely accessible on your mobile device.
What Does The Franchise Software Do To Improve Marketing?
Marketing is the key to monetization—so says Chapter 15 of the Entrepreneurial Evolution. Thus, if you want to generate a return on your franchise technology/software investment, marketing capabilities are essential.
FranchiseSoft offers plenty, including:
- Time and labor-saving marketing automation through static or dynamic groups
- Automatic lead generation tools to populate email marketing lists
- Marketing template design capabilities for franchisors and franchisees
- Consolidation/centralization of all marketing materials via secure digital library for enhanced campaign coordination and collaboration
- Email and SMS marketing functionality to improve outreach
- Auto-generated reports and marketing analytics to power up your next campaign
For full details about the power of our marketing module, check out the FranchiseSoft Marketing solutions page.
Do They Have Mobile-friendly Customer Satisfaction Surveys?
We’ve written extensively about the real-money value that customer satisfaction surveys bring businesses, but not all survey software is created equal. The best franchise technology software providers know that mobile matters.
In 2013, GreenBook researchers found that nearly 1 in 5 of all consumer satisfaction surveys were being filled out on mobile devices. Two years later, that number crept up to 27%. In the five years since, the number of smartphone users has only increased—according to Statista research, there were 3.3 billion smartphone users in 2020, which equates to roughly 43% of the global population.
If you expect consumers to help you out by completing your customer satisfaction surveys, you’d better be prepared to meet them on-device, on-demand. That means providing mobile-friendly customer satisfaction surveys that users can access instantly from any mobile device.
Like every other aspect of our solution, FranchiseSoft’s customer surveys are 100% mobile-friendly, whether you’re trying to design custom questionnaires or get others to fill them out.
Book A Free Demo With A Franchise Technology Software Provider
Call 888-302-3676 or visit the Request a Demo page to book a free virtual walkthrough with our franchise technology software providers.Back