It is practically impossible to manage a large franchise chain without proper franchise software, and CRM applications come built in with most of them. Customer Management Software is a pretty broad term and platforms live or die based on how they can service their particular demographic or niche.
The Customer Management Software found bundled with most franchise enterprise software is all you need, but it’s important to understand why.
What does Customer Management Software for Franchises do?
Customer Management Software is also known as Customer Relationship Management, or CRM software. Fundamentally, it’s designed to help businesses meet the overall goals of customer relationship management. It collects, tracks, analyzes, and reports on the customers you deal with and allows you to communicate with them easier.
Most of the software you’ll find is tailored to the business-customer relationship, but it can be easily shifted to facilitate clients, prospects, or franchisee communication and franchise development requirements. The roots of these sorts of programs go back to the 1980s, and today’s customer management software is highly customizable and allows businesses to gain advanced customer insights, observe business opportunities with predictive analytics, and personalize customer service based on the customer’s known history and prior interactions with your business.
How does this help my Customers?
The simple fact is the better a business can manage the relationships it has with its customers the more successful it will become. Most of all, it limits the amount of customers who get frustrated by lack of communication and leave. Customers stop frequenting for many reasons: sometimes they move to another location, sometimes their interests change, but most damaging of all is when they go to a competing company. These customers leave often because they just feel ignored, or not catered to. The good news is this is why customer management software exists.
Companies that use spreadsheets or more traditional methods (business cards) for storing their customer data can become confused and overwhelmed as it scales up. Spreadsheets get outdated, business cards are lost, and client books are cumbersome. Worst of all, they’re often limited in their scope; there’s no collaboration, and if you have people you rely on to interpret this information it can become a time sink.
Why Customer Management Software for my Franchise?
So you’ve reached the question: why does the customer management software included with my absolutely-necessary franchise software mean to me? How does this fit my needs?
The most immediate reason is it facilitates not only better communication between the franchisee and the customers, but between the franchisee and franchisor. The more elements you add to an equation the more overwhelming it becomes, franchise owners have one more level of communication that many other businesses don’t. Most Franchisees rely on their Franchisor to provide the marketing strategy, timely updates on industry trends, approved messaging and much more to guarantee success. Having all the data in an easy-to-understand format, housed in a central location (especially if it is accessible on the cloud) makes everyone’s lives easier.
The rest of the reasons are the same for any business: having all your data organized and analyzed cleanly makes it easier to communicate with your customers and reduces the risk of them abandoning your business while identifying other opportunities.
Visit http://franchisesoft.com/ for information on how our franchise management software utilizes the customer relationship management module for you and your franchise.