A Greenhorn’s Guide to Optimizing Franchise Marketing with Software

Today’s post is all about how FranchiseSoft can optimize your franchise marketing. Read on for a brief and beginner-friendly introduction to our franchise marketing module functionality.

Keep the Backbone of your Franchise Marketing in your Back Pocket

According to the eCommerce Foundation, 88% of consumers use the internet to research products and services before they make a purchase online or in-store.

And while in most cases the franchisor’s national marketing campaign will end up doing lots of the leg-work for you, having a professional website for every franchisee is still essential.

Your website is the backbone of your online presence. In fact, the majority of your franchise marketing materials will point the consumer there–email campaigns, social media posts, PPC ads, and so on. Likewise, all that content you’re creating to engage audiences and make impressions needs a place to live. As such, it’s essential that you maintain a high-quality website and update it regularly to stay competitive with your franchise marketing.

Our franchise marketing module helps you capitalize on this buying behavior trend by making it easier than ever to build and manage a stunning website. With FranchiseSoft, your website is always at your fingertips, so you can review and analyze backend analytics, post new content, and otherwise tinker away at your business’s most important online asset anytime, anywhere.

Evaluate Key Franchise Marketing Metrics at A Glance

As current and former franchise owners, the FranchiseSoft team knows how important it is to collect, analyze, and interpret high-quality metrics as often as possible.

Indeed, data-driven franchise marketing is more important than ever. By understanding the consumer’s pain points, purchase preferences, and shopping habits, specific marketing campaigns can speak directly to the intended audience. That means more impressions, leads, and conversions on a smaller marketing budget.

FranchiseSoft helps you collect, analyze, and interpret all types of key franchise marketing metrics at a glance, including:

• Transactional data, which helps franchise owners understand what customers are buying, when they are buying it, and what steps they’re taking in the process. Records of purchases from e-commerce websites are a great example. FranchiseSoft’s Customer Management and Field Service Management modules automatically log transactional data like this.
• Collected data, which is taken via online lead forms and surveys. Creating and disseminating these data collection vehicles is easier than ever with FranchiseSoft.
• Captured data, which refers to data regarding user behavior. Captured data typically revolves around search and on-site behaviors, and is “captured” using tools like Google Analytics, which interface seamlessly with FranchiseSoft. FranchiseSoft’s powerful back-end analytics and innovative tools creates additional opportunities to capture data. For example, FranchiseSoft allows the user to create custom e-brochures for lead generation purposes, and our back-end analytics tools provide valuable insights about how your leads are interacting with this content. You can see which sections they paid most attention to, whether or not they completed your assigned tasks (and how long it took them), and much more.
• User-generated data, which refers to the data that can be compiled from user posts on social media and third-party sites like Yelp. Our social media manager tool streamlines this process.

In addition, FranchiseSoft automatically generates reports with key pipeline metrics each month. These reports can be customized to fit your needs, and are laid out in an easy and intuitive format for faster uptake.

Learn more about our franchise marketing solutions at https://www.franchisesoft.com