For the right entrepreneurs, your franchise presents an opportunity of a lifetime. But when it comes to finding franchisees, discovering Mr. or Mrs. “right” isn’t always easy. And when you’re looking to find the ideal investors across multiple territories, it becomes even more challenging. That’s where having the right Customer Relationship Management (CRM) software can make all the difference and help you increase your franchise sales.
Do a quick Google search and it is plain to see that there is a lot of CRM software on the market today. Many of these programs however are developed to be a kind of one size fits all solution across a wide range of industries.
FranchiseSoft, on the other hand caters exclusively to the franchise industry, because as a franchisor you have unique needs and requirements. You need a system that can easily and seamlessly integrate with online lead portals, franchise brokers, website leads and any number of other sources.
You need to be able to quickly sort through qualified leads, referrals, and brokers. Our easy to understand dashboard and comprehensive reports allow you to do just that. Your ability to analyse a wide variety of metrics allows you to quickly determine what is working and what isn’t.
Additionally, FranchiseSoft provides you with a number of useful features including:
- A password protected portal for franchisee candidates
- Ability to alter activity lists and create tasks for your prospects
- Audio and video features
- Financial forms and templates
- Heat meter to identify your hottest leads
- Logging template for script based calling
- Customized template for collecting and analysing qualification data
Strike while the iron is hot!
Anyone who has been in sales for any length of time will tell you that when a buyer is ready to make a decision, you can’t leave them hanging. Remember, your leads are not only researching your franchise – they are researching your competition too!
That’s why it is so important to follow up quickly once you have an interested investor looking at your franchise. Alerts generated by FranchiseSoft let you know instantly about a new lead, so you can respond quickly either through email or via your call centre and increase your chances of making a sale.
Keep the conversation going.
It usually takes several touch points before making a sale, so it’s important to keep the lines of communication open with both your prospects and your franchise brokers. But as your contact list grows, this can become harder and harder to do on your own.
Through the FranchiseSoft CRM system, you can easily set up any number of email templates and campaigns to help keep your business top of mind and to guide franchisee candidates through the selection process.
Finding the right investors to buy into your franchise is an ongoing and often complex process. Trying to do so without the right tools can lead to costly mistakes. But doing so with a CRM program that is tailor designed to work with the franchise industry can not only lighten your load – it can give you a leg up on the competition.