Franchise Software Features to Skip with Your CRM Purchase

Franchise Software Features to Skip with Your CRM Purchase

Shopping around for franchise software?

Make sure you’re only paying for what you actually need. The following two features are worth skipping out for most franchisors.

1- Restaurant-style inventory management

Restaurant inventory management software has made great strides, giving owners the ability to:

  • Set up menus
  • Track sales and tax on purchases
  • Manage in-store orders and purchases
  • Automatically update inventory in accordance with menu item purchases (i.e. when one steak is ordered, one steak cut is removed from inventory)
  • Configure customer loyalty reward programs

Admittedly, these features are all pretty handy if you’re running a restaurant, but if you’re not, most of this module is just going to sit somewhere collecting digital dust. Moreover, this software is too narrow in scope to accommodate the corporate-level inventory control that franchisors need.

And worst of all, you’ll be paying for it!

As you can imagine, software like this doesn’t just design itself. The cost of man-hours and expertise required to set this up is always going to be reflected in the price of the franchise software. So if you aren’t a restaurant with specific needs like those outlined above, make sure you skip this feature when shopping around for your franchise software.

A better alternative: Customizable inventory management software

Quality franchise software comes with Enterprise Resource Planning tools, which give franchisors the right level of control – place purchase orders based on min/max inventory levels; connect directly to the suppliers; and deploy our automatic stock replenishment tool across the entire the automatic stock replenishment tool deploys across the entire chain.

Like all of our franchise software modules, it’s fully customizable, so you’ll get the full value of your purchase no matter what industry you’re in.

2- Marketing automation

Automation is a popular buzzword that comes up all the time in talks of franchise software features. And rightfully so; automation eliminates redundant data entry and onboarding tasks, and generally makes your back-office obligations faster and more efficient.

But automated marketing in the form of blasting out generic email templates and auto-generating leads from different portals can actually come back to bite you.

Sure, these processes save time that would otherwise be spent crafting authentic emails and making real connections with leads. But some franchise software’s marketing automation ends up doing more harm than good.

Common problems with marketing automation include:

  • Flooding your audience’s inbox. Most franchise software’s automated marketing schedule takes the “more the merrier” approach, sending regular newsletter-style updates in addition to template emails triggered by a user’s browsing activity, purchase behaviours, or interactions with certain ads and sites. But bombarding your prospects with messages like this is a bad move, no matter how relevant they may be. It starts to come across as spam, and too much behavioural targeting feels creepy. This won’t necessarily drive brand-loyal customers away, but it will teach your audience to pay less attention to emails, which makes them more likely to miss the offers that really matter.
  • Stilted email copy. Modern audiences are savvy enough to spot email templates, especially when they’re being send on a fixed schedule. Email templates aren’t all bad, but they need to be precisely targeted, well-researched, and written in a way that is an authentic representation of your voice – none of which is possible with prepackaged, out-of-the-box templates included with your franchise software.

A better alternative: Robust marketing control

Quality franchise software will allow franchisees to conduct individual limited marketing and fully integrate with existing tools. It will also automate reporting and intra-franchise data sharing to a few clicks. Plus it’ll consolidate all your SMS, email, and lead communications in a single app. But it won’t hitch your company’s web marketing and online reputation to default settings made by someone with no idea about your business.

For a breakdown of what your franchise software should offer you in terms of marketing capabilities, visit https://franchisesoft.com/franchise-solutions/marketing/.

7 Ways Franchise Management Solutions Save You Money

7 Ways Franchise Management Solutions Save You Money

If you need another reason to implement franchise management solutions, consider that they practically pay for themselves. That may sound like tired promotional shtick, but it’s 100% true.

Today’s post explains some of the ordinary and extraordinary ways that franchise management solutions save you money en route to literally paying for themselves.

Franchise management solutions start “earning their keep” right away by cutting the cost of everyday items:

  • Field service management saves mileage on your vehicle and money at the pump. In the past, signing off on projects and supporting technicians on-site meant driving out to handle it in person. Over time, vehicle mileage and gas expenses really added up. But now, with the right field management software, you can do it all on your mobile device without leaving the office, or the boardroom, or even the couch. Respond to client orders, geo-locate your reps on a central dashboard to assign the work remotely, review images uploaded by the field rep to sign off on a job well-done, and process the payments all with a few clicks from an internet-enabled device.
  • Fully integrated systems cut data entry time to nil. Our franchise management solutions are organized into modular units, but they’re not “siloed.” On the contrary, our software system is completely integrated, which means you only ever have to upload or type in a given piece of data once. For example, inputting a budget for your marketing campaign automatically ports that info into your bookkeeping software, and factors it into your monthly reports.
  • Save on stationery with streamlined communications. Sending memos, faxes, and other physical reminders is a thing of the past. While ridding your office of any and all office supplies would be a little drastic, franchise management solutions definitely shrink the annual stationery budget by virtualizing the majority of communications using fast, familiar, and effective messaging software. Sending your SMS, emails, and franchise-wide memo blasts through a single app also saves times in terms of dissemination, and greatly increases the odds that your message gets read.
  • Stop spending money on unnecessary cheques and invoices. We all know that timeless business adage about spending money to make money, but whoever coined it probably didn’t see digital invoices coming! More and more people are opting for paper-free payments and invoicing today as a way to cut down on clutter and do something nice for the environment. And that’s great news for business owners who welcome the opportunity to save a few bucks each year on cheques, invoices, quotes, and receipts.Our franchise software lets you invoice on-site and collect payment using whatever payment mode your client prefers from any mobile device. Alternately, you can prepare and process the invoice remotely, saving clients and staff even more time.

But franchise management solutions also save big money in extraordinary ways by informing big-picture strategy in ways that any franchisor can appreciate:

  • Avoid costly threats and pounce on lucrative opportunities with better reporting. In addition to regularly preparing automated reports, FranchiseSoft lets you monitor performance at the individual and enterprise level in real time, so you can jump on opportunities and steer clear of threats faster than the competition.
  • Avoid the marketing money-pit. For whatever reason, many franchise owners fail to measure the performance of their marketing campaigns at the level they should. Instead, they simply plod along, investing the same baseline budget month after month, without any real idea of the returns they’re generating (or not!). But our reporting software shows you exactly what you’re spending, and the value of the leads you’re generating, so you can make smarter decisions about your marketing dollars.
  • Identify underperformers and take appropriate action. Individual franchise performance reports can be viewed at any time, so you can spot which franchisees need help.

Find more ways our franchise management solutions save you money at https://www.franchisesoft.com!

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