Saving Clicks and Making Money with Franchise Lead Management Software

Saving Clicks and Making Money with Franchise Lead Management Software

Today’s post explains how our franchise lead management software can save you wasted dollars and clicks. Read on for a taste of the lead management utility our users love!

Pinpointing Buyer Profiles for Smarter Ad Spending

Breaking your typical buyer down into demographic data can be a useful way to trim the fat off your lead generation campaigning. Once you know your typical buyer’s job, age, education level, favourite platform, net worth, and interests, it becomes considerably cheaper to target them with ads.

Our franchise lead management software is designed to simplify documentation of all relevant lead information in order to build the best lead profiles possible. Input data in multiple ways from any device, tracking all correspondence along with their company, name, phone number, email, description, investment capital, net worth, inquiry date, age, local area, and more.

Once you input this information, our franchise lead management software sorts it automatically, allowing you to easily determine which characteristics are common among your buyers.

Additionally, you’ll get auto-generate pipeline reports, sent automatically to your email on your schedule, so you never miss any key metrics or urgent opportunities.

Effortless Communication with Leads and Brokers

A recent global workplace study commissioned by SIS International Research revealed some shocking news about the cost of poor communication.

Their report, which looked at eight countries across eight different verticals, found that roughly 17.5 hours of productivity were lost every week due to poor communications.

They identified 3 common “pain points,” all of which our franchise lead management software soothes:

  • Unwanted communications. Every time a high-level executive or franchisor gets waylaid by low-priority calls, voicemails, and memos, it sucks time and money out of your business.

    Thus, quality franchise lead management software organizes correspondence based on priority, and automates those low-level but time-consuming tasks required to get lead relationships started, like sending introductory emails.

    For example, our franchise lead generation software solution allows users to plan out multi-tiered email campaigns, so that informative emails are automatically sent as the lead progresses through the sales cycle. Once the campaign is set up, you can start nurturing lead relationships automatically in the background, thereby cutting away unwanted communications so you can focus on “hot” and meaningful lead correspondence.

  • Communication delays. 68% of white collar workers who participated in the SIS International Research report said they spend an average of 3.5 hours per week waiting for information and replies. Similarly, many potential sales go to waste because the lead is left waiting too long.

    FranchiseSoft’s franchise lead management software prevents these costly delays by instantly notifying users of new leads and new correspondence. Moreover, our 360-degree lead profiles, and automatic documentation and consolidation of calls logs, email and SMS correspondence, let you delegate conversion duties to other qualified team members, allowing them to pick up right where you left off at any time. That means no lead will be left waiting for a reply while you tend to other matters.

  • Barriers to communication. 61% of survey respondents indicated that they had difficult establishing connections with colleagues for the purposes of collaboration. On average, employees spent 3.3 hours per week attempting to address issues of communication inaccessibility.

    Whether hot leads or franchise colleagues prefer to communicate through text, email, or phone call, our franchise lead management software makes it easy by consolidating all these channels into a single program. Now you can reach anyone on any device from the same dashboard messaging tool, and document all correspondence while you’re at it. In other words, installing our franchise lead management software instantly burns down any barriers to communication that might exist in your organization.

Learn More About FranchiseSoft’s Franchise Lead Management Software

Call 888-302-3676 to book your free consultation with a member of our team and uncover the real value of our all-around franchise solution

Franchise Lead Generation Software That Actually Works: 2 Key Features in Review

Franchise Lead Generation Software That Actually Works: 2 Key Features in Review

Tired of empty promises from your franchise lead generation software? So were we – so we built something that actually works!

Today’s post spotlights 2 key FranchiseSoft features that will help you generate more quality candidates interested in your franchise opportunity.

Tag-team lead management for superhuman sales power

Did you ever watch those hammy tag-team wrestling matches as a kid?

When tag-team wrestling duos fought, only one competitor per team was allowed in the ring at a time. At any point, the active competitor could “tag out” by “tagging in” a partner with some kind of physical contact, usually a high-five. Much of the drama and excitement of these matches came during these trade-offs, as one exhausted partner struggled to tag their partner in at the last second, turning the tide.

Sometimes pro wrestling shows took the tag-team gimmick one step further, pitting duos against single opponents, who quickly became exhausted and overwhelmed as fresh challengers rotated in.

Okay, by now you’re asking, what does this have to do with franchise lead generation software?

FranchiseSoft’s lead management system effectively lets you “tag-team” as the point of contact for potential buyers. If at some point you have to step away from your mobile device while interacting with a vendor or lead, a colleague can jump right in and pick up where you left off – even if they haven’t spoken with this individual before.

This tag-team functionality is possible because of our detailed documentation and 360-degree lead profiles. Relevant company info, names, phone numbers, email, investment information, inquiry dates, lead sources, and any other data your colleague needs to close is at their fingertips. And all correspondence is logged so authorized stand-ins can quickly get brought up to speed.

In this way, our franchise lead generation software brings your lead conversion capacity to superhuman levels; our tag-team functionality means you can give each potential buyer more care, attention, and expeditious service than would normally be possible for a single representative.

Admittedly, the tag-team metaphor is a little crude; nobody’s trying to brow beat leads until they “submit” to a sale. Maybe you’d like to think of it more as a means of maximizing your ability to serve and inform potential clients. Whatever you want to call it, it’s unquestionably an effective way to keep leads engaged and progressing through the sales cycle.

Quality reporting and parsing lead profiles for cost-effective marketing

As any marketer will tell you, one of the keys to effective advertising is making sure you’re working off of quality metrics. If you know details about who is most likely to buy your product or invest – average age, investment capital, and education level, for example – you can target this audience and get more “bang” for your marketing buck. This “laser-focused” approach is much more cost-effective than the “scattershot” alternative, where you simply fire off ads in a general area or demographic and hope something sticks.

So if you want more cost-effective lead generation, you need to analyze your records.

Our franchise lead generation software makes it easy to document all relevant lead information, from their names and inquiry date down to the amount of cash they currently have available for investment. Store all this useful data on the cloud and keep it at your fingertips for your next big marketing push.

Better still, these lead profiles sort automatically, parsing lead information into a lead list so you can search by specific data points. Sort your leads by source to see who your top draws are and how your PPC is paying off; sort by investment capital to see who’s got the means for your next big opportunity; or sort by their stage in your workflow to see which prospects need a bit of love.

Ready for the main course?

These two features are only appetizers. Visit https://www.franchisesoft.com to learn about all the “entrée-level” features our franchise lead generation software has to offer.

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