Stop Scrolling, Start Selling: Franchise Lead Management on Your Phone

Stop Scrolling, Start Selling: Franchise Lead Management on Your Phone

We all spend a lot of time on our phones, but what has all that scrolling done to grow your franchise lately?

One Statista report looking at the average daily usage of social media worldwide found that the typical user spent 135 minutes scrolling through their Twitter, LinkedIn, Instagram and Facebook feeds every day. That’s 821 hours per year, the equivalent to 20.53 full work weeks.


But maybe it’s not all bad. After all, social media can be used as a great tool for networking and franchise development, especially LinkedIn. According to social media marketing research, more than 40% of total social media-related franchise sales come from LinkedIn. With over 450-million profiles registered and easy outreach tools at your fingertips, scrolling LinkedIn with an eye for promising candidates might not be a total waste of time.

Nevertheless, even that small percentage of social media users who are scrolling productively (aka actively seeking franchise candidates and reaching out to potential leads) are not using their lead-generation time optimally.

What follows a brief overview of the real franchise lead management and lead generation functionality that FranchiseSoft offers, all with nothing more than our modern software and your favorite mobile device. Read on to learn how you can stop scrolling and start selling more franchises in 2018.

Franchise Lead Management on Your Mobile Device

Efficient franchise lead management translates to bigger budgets, stronger sales, and better customer relations. With FranchiseSoft, it’s all at your fingertips.

Consider how our mobile franchise solution can help you address all the following franchise lead management problems, which originally appeared in BrightTALK’s Lead Generation Report:

  • Keep leads engaged and active in the sales cycle. 53% of marketers say half of more of their budget is allocated to franchise lead generation. More efficient franchise lead management means higher conversion rates and less money wasted generating new leads.

    FranchiseSoft’s franchise lead management software makes it much easier to keep leads engaged and move them effectively through the sales process. Franchisors can consolidate all lead communications into a single app on their phone. All correspondence is automatically archived and accessible from the lead profile, so you can effortlessly juggle multiple lead relationships and make each prospect feel “special.” This same functionality lets you hand off lead management and sales duties seamlessly, since other sales representatives can review correspondence and quickly be brought up to speed after the task is assigned.

  • Attract high-quality leads with smarter campaigns. 59% of respondents said that generating high quality leads was their biggest B2B lead generation challenges.

    Much of this challenge has to do with the quality of the lead generation campaign, which really boils down to research and analysis–knowing where your best leads come from historically allows you to design more effective lead generation campaigns in the future.

    With FranchiseSoft, all leads are automatically entered into the system to create the 360-degree lead profile, which includes info on the lead’s background, source of investment, net worth, cash available for investment, lead source, inquiry date, and more. All data can be parsed from your mobile device to determine which lead sources and demographics yielded the best results.

    Furthermore, lead generation trends are summarized in auto-generated reports on a custom schedule (all of which can be viewed from your phone), so you can design smarter lead generation campaigns that attract higher quality candidates.

  • Make time with automated lead management. “Lack of resources such as staff, funding, and time remains the biggest obstacles to successful B2B lead generation for 61% of respondents,” researchers report.

    If you lack time, make some. FranchiseSoft lets you automate time-consuming (but less-important) aspects of lead management so you can focus on directing your attention where it counts. From the “FD Sales” tab, you can set up automated emails to nurture lead relationships and move candidate through the sales cycle, hands-free. For example, you can arrange for an automatic “welcome” email to be sent whenever a lead interacts with your contact page. This email can give information about your company, point the reader towards next steps, and share further contact info and company resources.

All of this can be done from your phone–anytime, anywhere. So what’s your excuse for scrolling away potential leads?

Book a virtual walkthrough of our franchise lead management tool, all with your mobile device, at https://www.franchisesoft.com

Get More for Less in Franchising: The Value of Multi-Level Franchise Management Systems

Get More for Less in Franchising: The Value of Multi-Level Franchise Management Systems

Today’s post explains how our franchise management systems gives users multi-level functionality for one low price. Read on to learn how FranchiseSoft can level-up the operations of your entire franchise family.

Leveraging the Classic BOGOF Bargain

Is there anything better than getting two items for the price of one?

Movies tickets, draught beer, funny hats–everything is sweeter when you can “buy one, get one free” (BOGOF).

And what’s better than BOGOF franchise management systems?

IT budgets are notorious points of contention. Nobody likes overspending on software, but IT expenses keep rising higher in the Information Age. According to Gartner’s latest worldwide IT spending forecast, businesses around the world spent $3.6 trillion on software this year alone. That’s up 2.4% since 2017, and software spending is projected to keep growing for the foreseeable future.

That’s why business owners are always willing to listen when it comes to software savings. And why FranchiseSoft is so popular in the franchising world.

As you’ll see, our franchise management systems’ multi-level functionality can save your business big money while providing big value on every level of operations. If you’d rather skip the preamble and speak with a representative directly, you can book a free franchise management system walkthrough here.

“Micro-Level” Franchise Management System Functionality

  • Field Service Management. Manage scheduling, field rep sign-offs, on-site job reporting, and more remotely from a single app. Automatically track lead and referral sources, and reach out to individual employees to offer support or simply check in with a few clicks.
  • Marketing. Automate your market research and streamline your franchise website management. Build better ads and email marketing campaigns to improve your outreach and crack into new markets. Synchronize all social media assets in one quick and easy process for smarter account management.
  • Employee Management. Micromanage or automate employee schedules with profound functionality. Ensure that schedules are never plagued by overlap, conflicts, unauthorized overtime, or missed shifts with a powerful system of alerts. Simplify payroll files and employee start/end times. Cut down managerial “busy-work” with an arsenal of automated reminders to keep employees on-task.
  • Customer Management. Connect better with clients, consolidating all communications into a single app that works for SMS, email, and phone calls (and automatically archives all correspondence for easy reference!). Improve revenue reports processing, generate detailed reports on customers operations, and move prospects through the sales cycle more efficiently with customer-side task and event scheduling.

“Macro-Level” Franchise Management System Functionality

  • Simplify management of processing of royalties and other fees
  • ACH integration in processing royalties to enable an organization’s software application for origination of eCheck transactions and call reporting data for account reconciliation
  • Complete disclosure duties faster and easier with tools to simplify Franchise Count for Item 20 in the FDD
  • Consolidate all management of franchise areas and territory systems–one app, one device, accessed from anywhere, anytime
  • Simplified collection of P&L, with data broken down by product cost, labor cost, gross margin, operating expenses, non-store/over store expenses, net income and more for easy analysis
  • Intuitive dashboard that let you track and analyze key performance indicators and trends, or monitor individual franchise performance in real-time
  • Dynamic reports auto-generated on a custom schedule to help you identify relevant opportunities and avoid serious threats

Learn more about FranchiseSoft’s franchise management systems–book a free walkthrough and explore the ways our solutions can help at https://www.franchisesoft.com

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