Capture Your Creative Inspiration with Mobile Franchise Solutions

Capture Your Creative Inspiration with Mobile Franchise Solutions

The Muse visits us in the strangest of places–often far from the office desktop–but that’s no excuse to let her gifts go to waste.

Today’s post explores 3 keys to creativity, then explains how FranchiseSoft’s mobile franchise solutions help you capture your creative inspiration anytime, anywhere.

The 3 Keys to Creative Inspiration

Creativity is revered, mystified, and romanticized, but it really boils down to a distinct process triggered by a few key factors.

Leo Widrich identified these 3 factors in his influential blog post titled “Why We Have Our Best Ideas in the Shower: The Science of Creativity.” According to his meta-analysis of creativity research, the 3 keys to creative inspiration are as follows:

  • A Super-Dose of Dopamine. Super-doses of dopamine are linked to creativity and abstract or divergent thinking.In fact, a 2010 study published in the Public Library of Science suggested that the dopamine system of highly creative people was similar to that seen in schizophrenics, who typically require dopamine-blocking medication to treat their illness. Specifically, both prolific creators and individuals with schizophrenia seemed to have similar dopamine receptor genes, with a lower density of D2 receptors that are responsible for signal filtering. Thus, both populations experience a higher flow of information from the thalamus, which enhances their abilities for divergent thought (De Manzano et al., 2010).

    Fortunately, you don’t need to be a naturally gifted creative-type or a schizophrenic to get a dopamine-dump. Common triggers for increased dopamine flow include exercising (think “runners high”), listening to music, gazing at our loved ones, and taking a warm shower.

  • Relaxation. Creativity is often linked to play, which supports the idea that relaxation leads to inspiration. And recent studies have even shown that being drunk and sleepy can do wonders for your creativity!

    This all relates to the fact that we are more likely to turn our attention inwards and make insightful connections when we are relaxed. When we’re stressed or alert, we tend to focus our attention on our surroundings.

  • Distraction. Distractions give our brains a break from gluts of information and rabid task-completion imperatives. This allows our subconscious to work through problems more creatively–what John Cleese calls “letting you ideas bake.”

Do Traditional Work Environments Stifle Creativity?

Have you spotted the problem highlighted by Leo’s findings?

For most people, the workplace is not a place for relaxation or distraction. And it’s certainly not a place to take a shower, gaze into your lover’s eyes, or log a 3-mile run.

In other words, most workplaces are not conducive to the 3 keys to creative inspiration.

Granted, you might get a lightning bolt of inspiration on your lunch break as you stare out the window and listen to your iPod. Or maybe while you’re driving to or from the office. But then you’re not at your desk where you can make your inspiration count. By and large, most offices just aren’t set up to nurture and capture creative inspiration.

But here’s where FranchiseSoft can help.

Capture Your Creative Inspiration with Mobile Franchise Solutions

FranchiseSoft’s mobile franchise solutions let you bring your office anywhere. Our software lets you manage all aspects of your business from a single app on a single mobile device. With a few clicks, you can make sales, review staff performance, create and launch national marketing campaign content, move leads through the sales cycle, manage employees in the field, create schedules, instantly contact any member of your professional network via SMS, email, or text, and more.

Do you have your best ideas in traffic? Take them down with voice-to-text, then upload them instantly to your private Intranet where other franchise partners can review, comment, and collaborate.

Does the Muse visit you in the shower? Leave your phone within reach and implement your inspiration within seconds of toweling off.

Learn more about mobile franchise solutions at https://franchisesoft.com/. Or book a free virtual walkthrough to see what’s possible with our software by calling 888-302-3676.


De Manzano, Ö., Cervenka, S., Karabanov, A., Farde, L., & Ullen, F. (2010). Thinking outside a less intact box: thalamic dopamine D2 receptor densities are negatively related to psychometric creativity in healthy individuals. PloS one, 5(5), e10670. Retrieved from https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0010670

2 Ways FranchiseSoft Promotes Smarter Market Research

2 Ways FranchiseSoft Promotes Smarter Market Research

Today’s post reviews two major keys to smarter market research, both of which are made easy with our franchise marketing automation software.

The Dynamic Duo: 2 Keys to Smarter Market Research

  • Pinpoint marketing objectives and coordinate a team effort. SitePoint puts this tip at the top of their 21-point market research breakdown for good reason. Identifying your marketing objectives early is one of the most important things you can do to make your campaigns more cost-effective.

    This tip also appears in the first chapter of the The Entrepreneurial Evolution, a new small business starters’ guide that’s been racking up 5-star reviews since its release. In Chapter 1, aptly titled “Aim Before You Shoot,” author LiorIzik poses a simple question: “How do you expect to get anywhere without an idea of where you’re going?” Let that sink in for a second.

    Clear marketing objectives allows for targeted marketing, which is always more efficient than draining your budget creating impressions on people with no purchase intent. It also allows for smarter campaign assessments and adjustments, since you can monitor progress on specific goals, then tweak your strategy and repeat, rather than throwing money into general marketing and waiting for something to click. You’ll save a lot of money over time–as Izik says, if you don’t aim before you shoot, you’re just wasting bullets.

    Identify your target audience, how many respondents you require, and what data you’re hoping to collect at the outset. Make sure that target group is relevant to your needs.

    Our franchise marketing automation software makes it easy to identify and disseminate campaign goals through the entire franchise system. FranchiseSoft auto-generates monthly reports highlighting key performance indicators that you can use to map out your next objectives. Review exactly where your leads came from at a glance, then raise the bar for next month with a few clicks. Check your marketing budget and performance for single units or entire systems, all from the same app.

    Once you’ve set campaign goals, you can effortlessly inform the entire franchise system (or a select few individuals) using our built-in messenger software, which also sends SMS and email from the same UI. You may also write a feature about your new marketing goals in your custom franchise newsletter or virtual brochure, or upload your new marketing campaign briefing materials to your private Intranet library so that other franchisees can access them anytime, anywhere.

  • Leverage social media’s free qualitative and quantitative research opportunities. It’s no secret that social media is a goldmine for market research.

    In Write Your Business Plan, the staff of Entrepreneur Media, Inc. praised social media as a “less-expensive research alternative” where business owners can ask direct questions and get feedback in real time.

    Likewise, the SitePoint market research guide mentioned earlier stresses that researchers should “provide a place for open-ended comments” and “watch for and incorporate unsolicited feedback on social networks.”

    In addition to qualitative, question-and-answer style research, social media’s “polling” options create excellent opportunities for quantitative data collection. Beyond its utility for market research, showing meaningful activity on social media (e.g. asking audiences what kinds of products they want to see, how they would improve existing offerings, etc) has direct marketing value, since your followers see your brand in their feed more often. Better yet: they see an engaged, socially active brand that cares about what their audience wants.

    Our franchise marketing automation software is designed to streamline the social media experience so you can ask questions and collect data more efficiently. Our social media manager tools synchronize all of your social media accounts in one quick and easy process, putting all the “Big Five” social media platforms at your fingertips. Effortlessly port data from social media to your Intranet or reports, and vice versa.

Learn More About Our Franchise Marketing Automation Software

We’ve only scratched the surface of what our marketing module has to offer.

Book a free walkthrough and virtual tour of our franchise marketing automation software by calling 888-302-3676 today.

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