facebook

Attract, Input, and Convert: A Franchise Lead Management Software Showcase in 700 Words or Less

Attract, Input, and Convert: A Franchise Lead Management Software Showcase in 700 Words or Less

Today’s post highlights the value of our franchise lead management software at every stage of the sales process. Read on to learn how FranchiseSoft helps your brand stand out from the competition, bring leads into the system, and increase conversions.

Making a Strong First Impression

One of the most difficult parts of lead generation–grabbing the lead’s attention–also happens to be the first step in the process.

Last year, 61% of marketers said that their main challenge was generating traffic and leads, according to the 2018 State of Inbound survey. At the same time, 69% of marketers indicated that their top priority was converting contacts and leads to customers (or, for our purposes, franchisees).

In 2019, inbound and outbound marketing is at a fever pitch. Companies are going all-out to passively attract new leads with high-quality content and stunning websites. At the same time, outbound marketing has gotten much more aggressive, especially as new angles of attack are developed–the average quality candidate gets so many event invites, phone calls, emails, and snail mail messages that your lead generation efforts might start to feel like a needle in a haystack.

So how do you make a strong first impression in this highly competitive climate? Our franchise lead management software can help.

First of all, FranchiseSoft’s all-around functionality will level-up your inbound marketing game. Using powerful metrics from auto-generated pipeline reports, you get insider info on what your target audience is looking for, as well as where they’re looking. This raw data makes it easier than ever to craft compelling content that reads well, engages, and ranks highly in the SERP in order to bring leads to you.

A big part of inbound marketing also has to do with your brand’s reputation and overall online appearance–in order to passively attract leads, your brand needs to be attractive, right? To that end, the all-around functionality of our franchise management solution will make your operations more efficient, leading to happy customers that leave glowing and eye-catching reviews. Plus it will be easier than ever to keep your website looking polished and up-to-date since FranchiseSoft puts the site manager at your fingertips. Furthermore, FranchiseSoft seamlessly integrates with any lead portal to populate leads for you automatically.

Our powerful back-end analytics, pipeline reports, and 36-degree lead profiles also ensure your outbound marketing is data-driven and highly effective. Leverage industry trends, demographic data, and your own lead generation insights to make a strong first impression without blowing the budget.

Entering Leads Into the System

Once you’ve generated relevant traffic to your website and impressed users with your content, it’s time to input leads into the system, which is easier than ever with our franchise lead management software.

The 360 View of Contact shows all lead contact information, including lead name, phone number, email, description, net worth, cash available for investment, inquiry date, inquiry time, lead source, and more. All of this information can be inputted manually, but our franchise lead management software maximizes automation opportunities by seamlessly integrating with many lead portals and website tools (e.g. contact forms).

You can also create automated welcome emails that greet leads, point them towards additional resources, and reassure them that a representative will be in touch shortly. Thus, from the moment they submit their contact information, the lead is already being moved further through the sales process. From the lead’s point of view, this looks great for your brand.

Turning Leads Into Candidates

Once you’ve got leads interested in your brand, it’s time to start the conversion process, which means nurturing the relationship over a period of time, during which you must keep them engaged, answer questions, and move them further through the sales cycle. This is where our franchise lead management software truly shines.

Start your free virtual walkthrough here for a first-person view of what our software can do for your conversion rate.

Improving Company Culture with Franchise Management Services

Improving Company Culture with Franchise Management Services

Today’s post touches on a few ways that FranchiseSoft empowers your franchise management services to make it easier than ever to improve company culture.

The importance of company culture first came to prominence in the 1989s, when researchers sought to explain the sustained superior financial performance of industry-leading firms like IBM, Hewlett-Packard, and McDonald’s.

Again and again, researchers noted that firms with sustained superior financial performance were characterized by “a strong set of core managerial values that define the ways they conduct business” (Barney, 1986, p. 656).

4 Ways to Upgrade your Company Culture with Franchisesoft

  • Embrace transparency. Trust is the foundation of any great company culture, and transparency gives the whole franchise unfiltered insight into what’s expected of them. Implementing modern communication and collaboration tools is a great means to that end. And that’s exactly what FranchiseSoft can do for you.

    FranchiseSoft’s digital library, or “intranet,” is also a fantastic tool for increasing transparency. Franchisors can upload all relevant documents and materials, making them available for review by all authorized franchisees at any time.

  • Offer scheduling autonomy. Giving your staff some level of control over their schedules can be a great way to show them that they’re respected. But without the right software, this can be a recipe for disaster–after all, schedules can be hard enough to manage when there’s only one person in control.

    FranchiseSoft allows you to grant your staff scheduling autonomy without any of the risk. Our Employee Management module includes a calendar tool that lets employees trade shifts, view availability, and create schedules free of conflicts every time. You will be automatically notified of any overlapping shifts, overtime, and schedule gaps, and all calendar-managing communication between employees is automatically documented in case review is needed.

    Having the option to work from home some days can also help keep staff happy and energetic. Since FranchiseSoft lets you run practically every aspect of your business from a single app on any authorized device, it’s never been easier to give your staff more scheduling freedom.

  • Recognize and reward valuable contributions. Recognition-rich company cultures are happier, healthier, and characterized by dramatically lower turnover rates–as much as 31% lower, according to research published in Forbes.

    FranchiseSoft empowers your franchise management services in a number of ways to help you recognize and reward deserving employees. For instance, our field service management module allows franchise owners to sign off on jobs-well-done remotely, which presents a great opportunity praise employees. For franchisors, our Franchise Performance modules lays out the entire system, unit-by-unit, so you can pinpoint franchisees whose hard work deserves recognition in seconds.

  • Promote accountability. As important as it is to reward great work, it’s equally critical that you hold every franchise family member accountable (yourself included!). This makes your company culture real, rather than a set of unrealistic ideals that nobody bothers taking seriously. When franchisees see that even the head honcho is being held accountable to the company’s values and beliefs, they’re inspired–it’s wonderful seeing people practice what they preach.

    This is another area where our intranet and communications tools can really help. Since anybody in the franchise family can access core company materials at any time, and get in touch with fellow franchisees with a few easy clicks, your franchise family’s “positive policing” potential soars.

Learn more about FranchiseSoft’s Franchise Management Services

Visit https://www.franchisesoft.com or call 888-302-3676 to book a free consultation and virtual walkthrough.

References

Barney, J. B. (1986). Organizational culture: Can it be a source of sustained competitive advantage?.Academy of Management Review, 11(3), 656-665.

Our Franchise Clients

  • Ziebart
  • All Pro
  • Patrice & Associates
  • american recruiters logo
  • Bruster's Logo
  • Patch Master
  • House Master
  • Lay Bare
  • cgi
  • eventprep
  • gracie barra
  • magnificent
  • office pride
  • party princes
  • The Pizza Press
  • shelton law
  • snip its
  • VIPrivate Care
  • aroogas
  • emerald pro painting
  • puro clean
  • Coastal Caretakers logo
  • BC Signature
  • kitchenwise