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Outselling the Competition with Franchise Lead Generation Software

Outselling the Competition with Franchise Lead Generation Software

Today’s post highlights two ways our franchise lead generation software sets you up to outsell the competition.

Franchise lead generation software automatically creates strategic flexibility

It was Scottish poet Robert Burns who wrote that famous line, “The best laid schemes o’ mice an’ men / Go oft awry.”

Poetry fan or not, you can’t deny the truth of it. In love, life, and franchising, the best laid plans often fall apart. Industry trends and paradigm-shifting tech are as unpredictable as people, which makes fixed, long-term plans untenable.

Flexibility is the key. Just this year, the Ivy Business Journal published an article naming “strategic flexibility” the most important factor for business growth. That’s definitely the case for franchise lead generation, where you’re constantly dealing with different personality types in new and evolving markets.

Staying flexible is easier said than done, of course. True strategic flexibility just isn’t possible without great metrics and constant monitoring, because you have to be able to spot threats and opportunities before you can react to them.

Before lead generation software came along, maintaining strategic flexibility required a whole lot of research time. Franchisors spent hours combing through sales and marketing reports, or else paid somebody else to do it for them.

With FranchiseSoft, the research component required for a flexible lead generation strategy is totally automated.

Once your lead profiles are set up, we crunch the numbers, monitor leads’ progress through the sales cycle, and bring major opportunities and dates (or critical oversights) to your attention. All of this data is available in real-time at the click of a button on any mobile device with internet access, and laid out in an intuitive dashboard that is fully customizable.

To give you an example, consider the way our franchise lead generation software automatically tracks and monitors your Top 5 Lead Sources.

This means you’ll know exactly where your leads are coming from, whether that’s a landing page on your website, a PDF file link, or a specific pay-per-click ad.

Having these detailed metrics on hand provides serious strategic flexibility that will help you use marketing dollars more effectively than your competition, since you’ll know at a glance which channels are cash cows, and which are the money-pits.

Franchise lead generation software helps your brand win over lead partners and influencers

In order to close sales with certain leads, you’ll need to convince their spouse or business partner about the value of your opportunity. In the past, this effectively doubled your workload, since you’re now pitching to two or more people to close a single deal.

That’s where our franchise lead generation software can help.

FranchiseSoft lets franchisors custom-design “virtual brochures” that can be passed from lead to influencers to address any questions or concerns that may arise in their private discussions.

Use these virtual brochures to showcase your sales process, share your company history, and otherwise highlight what makes your system special using text, images, and videos. You can also add to-do lists reminding leads of upcoming appointments, Discovery Days, and opportunities, and even use the virtual brochure as a gateway for direct messaging that sends any questions the influencer may have directly to your mobile device.

Finally, back to our point about flexibility, our franchise lead generation software lets you craft as many of these brochures as you need, so you can target all demographics, styles of learners, and personality types with unique info and features.

Learn more about our franchise lead generation software at https://www.franchisesoft.com.

Is Your Franchise Software Company Franchise Savvy?

Is Your Franchise Software Company Franchise Savvy

If your franchise software company’s team roster isn’t made up of current and former franchise owners, their management solutions really boil down to guesswork.

Today’s post spotlights two of the countless reasons why experience matters for a franchise software company. Read on to learn how our backgrounds as franchise owners support your brand’s onboarding and sales, then ask yourself whether your current solution measures up.

Experience taught us the reality of franchise onboarding

As current franchise owners, the FranchiseSoft team knows all about trials and tribulations of onboarding. Indeed, we’ve experienced it from both sides, which is why we poured ourselves into designing tools that would make it easier for both franchisor and new franchisee to achieve their training goals.

With our software, you can literally manage your franchisees onboarding from a single mobile device. Simply select the new franchisee from the Franchisee List and start assigning training courses, then capture details about their learning as they progress through the materials.

Franchisors also love the functionality of our Digital Library, in which you can securely store folders and subfolders containing tests, training manuals, start-up information, marketing data, vendor lists, and more.

Simply directing franchisees to the appropriate training materials will eliminate a huge number of questions that arise during the start-up phase. You also have the option of creating a FAQ. Whatever you decide, changes are easy to make and share with your entire national roster, so that even major process overhauls won’t slow your brand down.

Still, no matter how comprehensive training materials and FAQ become, some questions will require extra attention. Here again, our software company’s franchise savvy pays off.

If franchisees need clarification with certain aspects of your onboarding, the first thing they’ll do is submit a support ticket from the Franchise Support dashboard. After filling out the subject line, describing the issue, and indicating its priority level, the franchisee submits their support ticket to the relevant department, which instantly alerts the franchisor or support staff to the problem. This way, you know about your franchisees’ issue within seconds of them first stumbling, rather than hearing about Friday night’s hold-up upon arriving at the office Monday morning.

Experience showed us what franchisors need to close sales

These days, even a once in a lifetime opportunity isn’t enough to guarantee your franchise development. With so many competitors out there fighting for your leads’ attention, you need software that helps your brand look its best and keeps you in position to respond to inquiries and sales opportunities right away.

Once again, your friendly neighborhood franchise software company’s franchise savvy pays off. We have actual experience developing franchises, and know what it takes to convert leads into franchisees, which is more than most of the competition can say.

We leaned on that experience to develop our Franchise Development Sales, which puts every piece of correspondence, lead information, and other relevant data at your fingertips, along with one-touch tools to message, schedule, update, and inform your prospects.

Now you can:

  • Quickly and easily consult robust lead profiles, which include details on net worth, available capital, contact information, inquiry date/time, and projected closing month;
  • Review call logs, texts, emails, and other lead correspondence before a big meeting;
  • Instantly message leads from the same program where all your reference material is contained;
  • Schedule events such as automated emails that trigger when your lead moves further into the conversion workflow;
  • Design and share customized virtual brochures that contain engaging information about your brand and reminder leads about upcoming appointments;
  • Take advantage of “tag-team” lead management, where colleagues can seamlessly jump in and pick up where you left off in the sales process.

Is your franchise software company franchise savvy?

If not, let’s talk. Click here to book a free consultation with the FranchiseSoft team.

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