Leveraging FranchiseSoft for Your Franchise Marketing Mission

Leveraging FranchiseSoft for Your Franchise Marketing Mission

Franchise marketing is the key to monetization.

With that in mind, today’s post spotlights FranchiseSoft’s value for accomplishing your franchise marketing mission.

Effortlessly Share the Details of your Franchise Marketing Mission

A successful franchise marketing mission requires utter cooperation and brand-wide coordination. National marketing pushes need to align with local marketing efforts; brand copy and coloration needs to stay consistent in ads; vital demographic information needs to get to the right people; and everyone needs to be working towards a common goal.

To do all that, reliable communication channels are essential.

With FranchiseSoft, the entire franchise family is only a few clicks away at any given moment. Using a single app on your mobile device, you can send sensitive information to a select few, or broadcast important information about your franchise marketing mission to the entire brand family. SMS, email, and phone are all supported through the same messaging system, and all correspondence is automatically archived so that authorized users can review important details. Franchisors can also upload franchise marketing documents and corporate copy directly to the Intranet. Franchisees can then access these files as needed.

Eliminate Administrative Busy-Work to Make Time for your Franchise Marketing

Everybody wishes they had more time to invest in franchise marketing. But what if you could add hours to the day?

With FranchiseSoft, you can. Our solution is designed to automate low-level tasks and eliminate redundancies in all areas to save you time, which you can redirect into your franchise marketing.

Our comprehensive, integrated solution is inherently efficient. By combining franchise marketing, development, sales, and reporting in a single tool–and integrating with popular business software like QuickBooks and Google Adwords–we cut out countless hours of redundant data entry that would be required when working with multiple “siloed” programs.

We also offer the ability to cut out scheduling duties via our self-service calendar, which gives staff full control of their shifts and availability without any of the risk. Our software automatically alerts owners and staff of any scheduling conflicts or overtime hours for foolproof automation.

But more than anything, our franchise marketing solution saves you time on reporting. It’s all automated, with auto-generated pipeline reports sent to your email highlighting key performance indicators (KPIs) and other important info that can be customized to fit your needs. In this way, you can spend less time compiling and interpreting data, so you can spend more time seizing the opportunities it provides.

Use Empirical Evidence to Supercharge your Franchise Marketing

As LiorIzik writes in The Entrepreneurial Evolution, effective marketing must be measurable. You need to know where every penny of your marketing budget is going in order to make smart decisions. And unless you’ve got money to burn on a “scattershot” approach, you also need to know who cares about your product or service.

FranchiseSoft makes it easy. All active marketing fees are laid out and organized for easy uptake, and the franchise marketing module integrates with many popular accounting programs. Track lead generation results, store and share vital demographic detail, and monitor key performance indicators in real-time. With our franchise marketing software, every decision you make is backed by evidence and recorded for future analysis.

Learn More About FranchiseSoft’s Franchise Marketing Solution

Find more details about our franchise marketing module by visiting https://franchisesoft.com/franchise-solutions/marketing/. You can also call 888-302-3676 to start a free consultation with a member of our team.

Smashing Productivity Barriers with Franchise Technology Solutions

Smashing Productivity Barriers with Franchise Technology Solutions

Productivity is always the end game. Everyone is looking for ways to do more for less.

Today’s post highlights how our franchise technology solutions counteract the top-3 productivity traps hurting big brands today.

  • Wasting Time on Low-Level Tasks. Not every task is worth your time and energy. For instance, if you make money selling franchises, why would you waste your time and special skills typing up financial documents? While inputting accounting data is an important job, franchisors have better things to do. That’s why it’s so important to delegate–or better yet, automate.

    We designed our franchise technology solutions to automate as much as possible and streamline everything that needs a human touch. Our fully integrative, modular approach is inherently efficient: FranchiseSoft combines marketing, franchise development, sales, and performance functionality into a single software solution, which eliminates much of the data entry work required when working with multiple “siloed” software tools. Our solution integrates seamlessly with QuickBooks, and saves all client information for easy invoicing. Low-level support tasks are addressed using updateable FAQs and searchable training materials, so your support staff can focus on more intensive fixes that requires creative problem solving. Scheduling headaches disappear with our self-service calendar, which gives staff the ability to create and change their schedules, and immediately alerts involved parties of any conflicts or overtime hours. Even the early stages of lead generation can be automated through triggered email campaigns that welcome new prospects and move them through the sales cycle.

  • Burning Daylight with Excessive Back-and-Forth. Commuting back and forth from workshop to job site is a costly time sink that’s also bad for the environment. But sometimes it seems unavoidable; occasionally workers need sign-off on special jobs, or you have to visit the client another day to collect payment. In these cases, rather than leaving the customer waiting for their service, you bite the bullet and do the work, knowing you’ll have to make another trip in the future.

    But what if there was a better way?

    Next time you need sign-off, simply have your employee upload a picture of their work. Our franchise technology solutions let you approve of the job or point our problems remotely, while the employee is still on-site to address any issues. That way any fixes can be implemented right away.

    And if you want to cut out an extra trip to collect pay, simply invoice on-site and have the client pay online.

  • Inefficient Training. Productivity issues can indicate larger flaws in the franchise process, but they often stem from poor training protocols. Many franchises offer little more than a week or two of training up front, which leaves plenty of room for bad habits to develop. In these situations, it’s lose-lose: you either let the inefficiencies stand or backtrack on training.

    That’s why we designed our franchise technology solutions to make training better. In addition to your standard training process, you can create and assign custom training tasks, then monitor the trainee’s progress to assess their potential and head off sticking points. FranchiseSoft’s Intranet module can also be used to safely store all training materials and reference guides, which puts the answers to any problems in the palm of your employees’ hands at all times.

Learn more about FranchiseSoft’s “Productivity Hacks”

Visit https://franchisesoft.com/contact-us to learn more about

our solution, or call 888-302-3676 to hear more productivity hacks straight from the horse’s mouth.

Our Franchise Clients

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