Franchise marketing is the key to monetization.
With that in mind, today’s post spotlights FranchiseSoft’s value for accomplishing your franchise marketing mission.
Effortlessly Share the Details of your Franchise Marketing Mission
A successful franchise marketing mission requires utter cooperation and brand-wide coordination. National marketing pushes need to align with local marketing efforts; brand copy and coloration needs to stay consistent in ads; vital demographic information needs to get to the right people; and everyone needs to be working towards a common goal.
To do all that, reliable communication channels are essential.
With FranchiseSoft, the entire franchise family is only a few clicks away at any given moment. Using a single app on your mobile device, you can send sensitive information to a select few, or broadcast important information about your franchise marketing mission to the entire brand family. SMS, email, and phone are all supported through the same messaging system, and all correspondence is automatically archived so that authorized users can review important details. Franchisors can also upload franchise marketing documents and corporate copy directly to the Intranet. Franchisees can then access these files as needed.
Eliminate Administrative Busy-Work to Make Time for your Franchise Marketing
Everybody wishes they had more time to invest in franchise marketing. But what if you could add hours to the day?
With FranchiseSoft, you can. Our solution is designed to automate low-level tasks and eliminate redundancies in all areas to save you time, which you can redirect into your franchise marketing.
Our comprehensive, integrated solution is inherently efficient. By combining franchise marketing, development, sales, and reporting in a single tool–and integrating with popular business software like QuickBooks and Google Adwords–we cut out countless hours of redundant data entry that would be required when working with multiple “siloed” programs.
We also offer the ability to cut out scheduling duties via our self-service calendar, which gives staff full control of their shifts and availability without any of the risk. Our software automatically alerts owners and staff of any scheduling conflicts or overtime hours for foolproof automation.
But more than anything, our franchise marketing solution saves you time on reporting. It’s all automated, with auto-generated pipeline reports sent to your email highlighting key performance indicators (KPIs) and other important info that can be customized to fit your needs. In this way, you can spend less time compiling and interpreting data, so you can spend more time seizing the opportunities it provides.
Use Empirical Evidence to Supercharge your Franchise Marketing
As LiorIzik writes in The Entrepreneurial Evolution, effective marketing must be measurable. You need to know where every penny of your marketing budget is going in order to make smart decisions. And unless you’ve got money to burn on a “scattershot” approach, you also need to know who cares about your product or service.
FranchiseSoft makes it easy. All active marketing fees are laid out and organized for easy uptake, and the franchise marketing module integrates with many popular accounting programs. Track lead generation results, store and share vital demographic detail, and monitor key performance indicators in real-time. With our franchise marketing software, every decision you make is backed by evidence and recorded for future analysis.
Learn More About FranchiseSoft’s Franchise Marketing Solution
Find more details about our franchise marketing module by visiting https://franchisesoft.com/franchise-solutions/marketing/. You can also call 888-302-3676 to start a free consultation with a member of our team.