Why Do You Need a Franchise CRM vs Any CRM?

Why Do You Need a Franchise CRM vs Any CRM?

A franchise is like any other business inasmuch that it relies on customers to be successful. A franchise’s sales, like any business, is driven by customer relations. To have the best customer relations possible, you need a customer relationship management software (CRM). A good CRM can help you connect with your customer base and manage your relationship with customers. But can you use just any CRM? Do you specifically need a franchise CRM or can you retrofit a garden variety CRM to work with your franchise system?

How a CRM Helps Your Business

A good CRM software will eventually (and sometimes quickly) pay for itself. It does so by helping a business increase its profits over a period of time. The CRM software catalogues sales as well as customer information; this data is the lifeblood of any business, especially a franchise system.

An excellent CRM software will also help you to segregate your customers. You want to divide a customer base and categorize your target audience into different groups in order to develop strategic marketing strategies which are specific to the needs of each individual segment. Thus, your marketing strategies are more efficient and will help to increase sales. Segregating customers also makes it easier to engage them about new products or services. An effective CRM software will help you to identify the various needs and desires of your customer.

All of this is key to retain customers and clientele. But to get a CRM software working for you, you must first analyze what your goals and targets are. Look at the type of information your company needs to maximize sales, and from that delineate which is the best CRM software for your franchise system. To successfully increase your profits, you have to choose the right software. But is that software necessarily franchise specific?

How Franchise CRM Helps Your Franchise System

So we’ve seen how effective CRM software can help any business, but when it comes to franchise systems, a franchise-specific software boasts a number of advantages over a generic CRM software. For starters, a franchise CRM software facilitates and eases the process by which new franchisees settle into your franchise system. Once a new franchisee joins the franchise system, having access to important customer information, effective sales processes, and customized reporting dashboards unique to that franchisor’s business, helps to streamline the whole process and help the new franchisee hit the ground running. New franchisees will not waste time and money on trial and error or obsolete methods of organizing large amounts of customer data.

When a franchisee has access to a good CRM software, they can quickly access techniques that increase closing ratio and drive profits. When the employees and franchisees within a franchise system have accurate, up to date information on a prospect, they can make the right decisions to close the deal and finalize a sale. With this information, communications with prospects becomes easier, more efficient, and more enjoyable for the prospect, giving you a crucial advantage over your competition and helping to keep your franchise system growing.  A Franchise specific CRM also allows for a consistent process and system that all franchisees can follow, which can be defined by the franchisor and rolled out to all instances for each of its franchisees.  It also allows centralization of all leads and customers so the franchisor can have a top down view of the business and broad trends and access to big data.

Contact us

At FranchiseSoft, we offer no-commitment, free demonstrations of our customer management software, as well as all our other modules. Please do not hesitate to contact us. Get in touch today and one of our representatives will get back to you within 24 hours.

The Role of an Employee Management Software for a Franchisor

The Role of an Employee Management Software for a Franchisor

In order to focus on managing your franchise, growing it, and marketing to both customers/clients as well as prospective franchise buyers, you cannot spend too much time managing your employees. But employee management is as vital to the success of a franchise as anything else, so you cannot afford to overlook it. This is where we see the importance of efficient and easy-to-use employee management software. Your employees need access to a variety of types of information, but as an employer, you cannot put all of your effort into handling and organizing employees. Employee management software that streamlines tasks, simplifies communication, and that just generally simplifies everything out, can make a wealth of difference to the success of a franchise.

Employee management software

Managing your employees is as important for the success of your franchise as it can be difficult. As your franchise grows, it can become increasingly tricky to keep track of what everybody is doing, where they are, and what they are supposed to be doing.  This is true for everybody within the franchise chain, from the franchisor employees to the employees of your franchisees. And this is why an employee management franchise software can make or break your business. Good employee management software will streamline a variety of tasks and operations and simplify the whole process, allowing you, the franchisor, to get back to dealing with other matters. But you need to get an intuitive and efficient employee management software. Software that is not up to snuff or confusing to use can end up costing you more time than it saves, so you must choose wisely when deciding on an employee management software.

Employee management software from FranchiseSoft

At FranchiseSoft, not only are we attune to developing great and easy-to-use software, we also know what goes into successfully running a franchise. Our management team has actually run and operated franchises, so we have an intimate knowledge of the industry. That’s why we’ve included all the features you need for efficient employee management in our employee management software. The features of our employee management module include:

  • Simplified communication with all or some employees
  • Schedules for tasks and events related to employees
  • Intuitive documentation of all communication shared with each employee
  • Employee management calendars, with the most recent staff availability
  • Elimination of scheduling conflicts with the immediate notice of overlapping shifts, overtime, and so on
  • Elimination of schedule-related absence, by giving employees constant access to their schedules and shift changes
  • Creation of schedules free of conflicts, shift copying, importing schedules from other sources, and more
  • Sharing of scheduling responsibilities, by allowing employees to set availability and trade shifts, and spend less time managing schedules
  • A visual and interactive approach to scheduling, engaging employees in the scheduling process
  • Real time updates of schedules, ensuring that schedules are not lost or unsaved
  • Simple tracking of employee start and end times
  • Generated payroll files, which are export compatible with most payroll vendors
  • Dynamic reports on employee operations
  • A mobile and tablet app that provides employee contact information, employee work schedules, hours worked, and gives employees a comprehensive way to view and set their schedules
  • SMS and email reminders sent to employees to remind them of shifts, changes, and so on

Contact us

At FranchiseSoft, we offer no-commitment, free demonstrations of our employee management software, as well as all our other modules. Please do not hesitate to contact us. Get in touch today and one of our representatives will get back to you within 24 hours.

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