Marketing Your Kitchen Remodeling Franchise: 3 Ways FranchiseSoft Helps Build Local Leads

Marketing Your Kitchen Remodeling Franchise: 3 Ways FranchiseSoft Helps Build Local Leads

As the Baby Boomer population continues to grow, the demand for remodeling services continues to climb to new heights. As a result, kitchen franchises across the country are seeking out local marketing strategies to distinguish themselves from the competition.

In today’s post, we highlights three ways our franchise sales & marketing solutions help remodelers generate more local leads.

Keep Your Local Advertising On-Target

When it comes to advertising, too many people confuse visibility with effectiveness. While it’s great to get more eyes on your promotion, effective advertising is all about relevance. To give you an example, it wouldn’t matter if you dumped millions into television ads for your kitchen remodeling company if they only ran during children’s programming time slots.

While creating your local ads, take the time to define a target audience. Today, the remodeling industry is driven largely by Baby Boomers, so your advertising should address their needs and use a language, tone, and style that resonates with this demographic.

Of course, demographic demand changes all the time; Millennials are nearing the typical homeowner age. With that in mind, the best local marketing campaigns understand that they must constantly analyze performance metrics and adapt their strategies accordingly. Adaptive strategies for local marketing mean more leads, impressions, and conversions for your kitchen remodeling company.

In order to keep your local advertising adaptive and on-target, FranchiseSoft provides intuitive reports and marketing analytics as often as you need them. These user-friendly reports tell you which promotions are working, explaining in detail how every advertising dollar worked for you. Best of all, they are mobile-accessible via the cloud, so you can turn your next commute or quiet moment into a productive strategy.

Increase Your Local Marketing Output With Intuitive Ad Builders

Though relevant, high-quality marketing is always the primary goal, it’s also important to keep up with your competitors in terms of sheer output. Failing to keep your franchise’s advertising fresh and current means losing ground to big national companies who can afford to flood the field with new flyers, radio spots, and community events each week.

So how is a single kitchen remodeling franchise owner supposed to keep up? It’s a tall task even with the support of a franchise system, but FranchiseSoft’s customizable ad builders make it easy. Our builder uses high-performance templates as a starting point, then gives you the ability to customize your content, features, size, and appearance to target the needs of your intended demographic. Designed to optimize our users’ outreach and minimize man-hours involved in learning and production, FranchiseSoft has helped remodeling franchises across America maintain their competitive advertising edge.

Engage Your Local Community With Streamlined Social Media

Your remodeling franchise’s social media assets are one of the best places to share success stories, interact with clients and prospects, and resolve customer complaints. Over 900-million people are registered to Facebook, and that number probably includes the majority of residents in your area. Generally speaking, the more effort you expend engaging the locals on the social media, the greater your community presence and number of new leads will be.

However, given the variety of things you can do on social media, it is likely that your franchisees have multiple accounts across multiple platforms.  To keep these all facing the same direction, utilize the digital library to upload all approved creative, sized to the appropriate size by platform, to keep a consistent brand image.  Furthermore, utilize the communication tools in FranchiseSoft to share you’re your franchisees hot topics or news that they can share on their own social channels.  Doing this allows you toincrease your content output and engagements each month.

Learn more about the franchise sales & marketing solutions we offer kitchen remodeling franchise owners at http://www.franchisesoft.com.

4 Ways Franchise Management Software Benefits Handy-Man Franchises

4 Ways Franchise Management Software Benefits Handy-Man Franchises

Running a handy-man franchise is hard work. Fortunately, software has been developed with franchise systems in mind…

And yet, despite the proven value this software has for service-based franchises’ operational efficiency, some owners are still reluctant to embrace virtual franchise solutions for a company whose work is done in the real world.

In today’s post, the FranchiseSoft team describes four ways that franchise management software benefits handy-man franchises. Read on to explore the value our scheduling, invoicing, communications, and reporting software holds for your franchise, and find out how to book a free consultation.

Save Enormous Blocks Of Time On Scheduling

If your handy-man franchise is large enough to employ a number of technicians, you’re probably familiar with the hassle involved in small-business HR management. Without the right franchise solutions, scheduling can be a nightmare – how much time do you spend cross-referencing staff calendars and double-checking with employees about their availability? More importantly, how much of that time is profitable?

FranchiseSoft allows handy-many franchise owners to focus on growing their business, rather than spending their limited time on this kind of administrative busywork. Cloud-based and mobile-friendly, our software allows you to create and assign new jobs on the go, from any device. From there, you can easily notify franchisees, customers, employees, and field reps about changes to the job or location via text or email. Moreover, instead of racing back and forth to the office or getting caught in a web of confirmation calls, you can see your entire roster’s availability at a glance with our calendar tool.

Increase The Productivity Of Your Handymen (And The Quality Of Their Work!)

Handy-man companies that implement our franchise solutions generally notice an uptick in productivity as a direct result of the time their staff can save in the field with streamlined invoicing, scheduling, and work confirmation.

But FranchiseSoft also creates an element of accountability via detailed customer service reporting, which helps motivate your team to do their best. Furthermore, our software gives workers the ability to upload pictures of repairs and other jobs-well-done to improve quality control, which lets fellow employees double-check the work of new employees from any device.

Boost The Communications And Morale Of Your Team

Every great handy-man franchise owes at least part of its success to the strength of the team dynamic, and this depends on high morale and open communication. Our franchise solutions enable both of these organizational characteristics, giving your workforce unprecedented levels of connectivity to eliminate stress and improve job performances. Whether you need to wish a coworker well, inform them of a change of location, or ask for advice on a particularly tricky repair, our messaging system allows easy communications between all parties. Our system also helps to avoid miscommunications by compiling all customer communications in a single place.

Improve Your Franchise’s Legal Compliance

Operating a successful handy-man franchise also means complying with any labor laws that apply in your area. As an owner, you will be responsible for protecting employees against over-scheduling. Moreover, some states have minimum age requirements for certain tools, machinery, or equipment that may be required in your work. FranchiseSoft allows you to track your hiring and scheduling activities to protect against any potential problems.

If you’d like to learn more about how FranchiseSoft’s franchise solutions can benefit your handy-man company, visit http://www.franchisesoft.com to schedule a consultation with a member of our team!

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