Franchise Software Systems: Benefits and Features
Managing a large franchise would be impossible without franchise software. Cloud based franchise software systems allow the user to handle large business networks. It is similar to a retail software with a full set of retail tools but it supports multiple sites and multiple franchise holders, allowing for the smooth analysis of large data. Franchisors can select what data they send and receive from franchisees. The benefits of such a system are endless but here are some of the most important features.
Optimizing Inventory Levels and Supply Chain: A franchise software system gives the franchisor corporate level inventory visibility. You can place purchase orders based on min/max inventory levels and connect directly to the supplier chain. The automatic stock replenishment tool can be used all across the franchise chain giving individual franchisees historical data and seasonal trends. In a nutshell what this means is that franchisors are fully aware of what’s going where and franchisees have a complete idea of their supply. Everyone is aware of how much product they have and if they will face any problems with shortages or blowouts in the future.
Increasing Sales: The return of customers to an individual branch depends on the quality of customer service and relations the franchisee provides. The more an outlet sells, the more the revenue for all parties involved. Customer loyalty and sales promotion tools provided by franchise software systems drive more clientele to outlets. The final in-store customer interaction is the responsibility of the franchisee but a good software can help increase sales for outlets.
Inspection: Franchise software is the middle ground where franchisors and franchisees meet and interact. You can avoid conflict free inspections of outlets by monitoring them in real time. Almost all franchise software systems nowadays are cloud based. Which means they can be accessed from smart phones and tablets. By looking and comparing sales and supply chains of outlets you can tell how the business is performing. Areas of concern can be pin pointed and sales and management goals can be finalized to rectify any issues. Historical information also allows you to spot problems early. This means actual in-person inspections are faster and are not needed as regularly, making the franchisee feel a greater level of freedom.
Improved Marketing: A good franchise software system can be used to allow franchisees to conduct their own individual limited marketing. This gives each business owner more freedom and flexibility. The schematics of a marketing campaign can be shared through the software with head office and other franchise owners. So the campaign can be adopted, improved, monitored and tailored in real time. You know the old saying, ‘two heads are better than one.’ If you have a great idea spread the word and get quick feedback.
Other Benefits: Through the software, head office can monitor important data like revenue, cash flow, profits, losses and expenses per franchise, all of this is done without the need for regular reporting. The software system provides an individual enterprise management interface. You can run your outlet the way you see fit and compare your methodology with other outlets and see how they are performing. This sense of competition can be very motivational to a business owner. Along with features like staff directories, ad builder, website builder and complete content management, a large franchise cannot survive without a franchise software system. Honestly can you imagine McDonalds trying to keep an eye on all of its outlets across the world without such a tool. Sure regional heads play a key part but all the stats still have to be streamlined and conveyed to the mother ship.
At FranchiseSoft, we are dedicated to assisting you on your journey to success. Give us a call for more information and request a demo of our Franchise Software System.
It is an all-in-one software for Franchisor and Franchisee management. Each modular section of the software interacts seamlessly together and pulls from common data points thereby reducing the need to enter data into multiple areas. Whether you’re an established franchise company, a new business that is considering expansion by franchising your business, or an emerging franchisor with a few franchise units, we believe the franchise management software built by FranchiseSoft will help you increase sales, reach higher customer and franchisee satisfaction levels, and have full reporting and visibility for Franchisor and Franchisee management. Modules include a full CRM for both the Franchisor and Franchisees, a Digital Library, Human Resource Management, Functional Forums, robust Financial and Royalty Reporting and much more. Visit us at www.franchisesoft.com to request a demo.Back