3 Ways to Optimize (and Automate) Your Franchise Marketing
Today’s post highlights 3 ways FranchiseSoft’s franchise marketing module can optimize your 2017 campaign results.
The better the targeting, the better the marketing.
As any franchise marketing veteran will tell you, advertising campaigns live or die based on the efficacy of their targeting.
It doesn’t matter how great your advertising copy is if you’re not getting it in front of the right eyes.
This applies to both paid and organic marketing. Without proper keywords that anticipate the search intent of people you want to engage, your SEO content will go unread, and your website won’t rank where you want it to. Worse still, your paid marketing will come down to guesswork, and you’ll end up spending money to get your ads in front of people with zero interest in your product or service.
Demographic targeting depends on the industry you’re in, as well as what level of industry you’re in. As you can imagine, fast food restaurant franchises and fitness franchises will want their products in front of very different audiences. By the same token, a fast food restaurant franchisee will target a very different crowd than a franchisor, who will be looking for older prospects with goals in investment or entrepreneurship.
While we can’t identify your target audience here, we can point you towards franchise marketing tools that can. FranchiseSoft auto-generates pipeline reports, sent automatically to your email, so you always have key metrics at your fingertips on any mobile device. These metrics will tell you exactly who is looking for related products and services, which will greatly improve your keyword research and paid marketing efforts.
Automate lead generation with your website.
The internet is the new “Yellow Pages,” with more people than ever turning to Google searches to find products and services that fit their unique needs. With that in mind, the value of including a quality website in your franchise marketing campaign has never been greater. When properly designed, your website will attract local users with strong buyer intent, direct them to your website, and funnel them towards call-to-action copy where they can book appointments, order products, or call you directly, all without your direct involvement. In other words, a quality website will literally automate the lead generation process.
FranchiseSoft offers website management as part of its corporate marketing capabilities.
Make the most of every lead you capture.
Capturing leads is crucial, but it’s meaningless if you consistently fail to convert. Granted, some people with weak buyer intent will click your links and request information out of sheer curiosity, but if you’re squandering a significant percentage of the leads you capture, something’s seriously wrong!
One of the most common causes for lost leads is failing to nurture the relationship. Leads need a certain amount of your time, support, and attention, but it can be hard to stay on top of numerous prospects at once.
By streamlining lead correspondence and ensuring that each prospect is taken through your sales process, FranchiseSoft’s franchise marketing software was designed to make the most out of every lead you capture. Using our consolidated communication app, you can effortlessly pick up the conversation where it left off from any mobile device at any time, turning any slow moment, waiting period, or train commute into an opportunity to nurture a potential conversion.