Let’s say that you run a franchise business and it has become fairly successful. The product or service you provide is in high demand and well regarded. Great! Now, let’s say that you’re looking to grow your business, say, through franchise development. And let’s even suppose that others are...
Read moreFor your franchise to succeed, you need customers (or clients). Anybody who doesn’t live in a cave understands this. Yet it’s amazing how little some franchises think about their customers. Sure, they think of customers in terms of trying to create a better product or service that attracts them....
Read moreAsk just about any person what are some of the biggest differences between business now and forty years ago and one of the first things they will mention is technology. Yet, even so, some people conduct their business in ways that suggest they think it’s still 1976. Take franchise management. Whet...
Read moreA franchise is a business, sales are driven by customer relations, and more sales mean greater profits. Having a franchise customer relations management (CRM) software is a great way to connect with your customer base and manage the relationship over time. If you’re thinking about scaling down you...
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